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Find Your Spark

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Manly as

You don't need abs of steel, an obsession with sport, or a fancy man cave to be a real man. Being yourself is manly as.

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MIND YOUR HEAD

Being Yourself? Manly As

Canterbury men are being asked to ditch the stereotypes and just be themselves

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SHARE THE LOVE

Be a mate, be a lifesaver

What do your friends like best about you? It might not be what you think. Looking out for your mates? Manly as.

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SHARE THE LOVE

Men and mental fitness

What makes men, well, men? We reckon it's time to change what we think "being a man" really is. Find out why, and get tips on how to move beyond the traditional stereotypes.

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Your caring side? Manly as.

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Emotional intelligence

What does it mean to be smart? It turns out that having a high IQ, impressing your friends with your mastery of a Rubik’s Cube, or being your quiz team’s superstar, isn’t everything.  

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FIND YOUR SPARK

Play to your strengths

What does living brighter mean to you? Check out our top tips for playing to your personal strengths.

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SHARE THE LOVE

My mate Greg

Greg is Johnny's best mate. He is manly as (and can talk about feelings all day long).

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SHARE THE LOVE

Be a mate, be a lifesaver

What do your friends like best about you? It might not be what you think. Looking out for your mates? Manly as.

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SORT YOUR HABITS

Looking good and feeling great

Abs of steel are great. But being mentally fit is even better. 

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SHARE THE LOVE

Men and mental fitness

What makes men, well, men? We reckon it's time to change what we think "being a man" really is. Find out why, and get tips on how to move beyond the traditional stereotypes.

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Read article
MIND YOUR HEAD

Tough Talk

Psychologist Sam O'Sullivan is going around NZ talking to people about what it means to be tough on the inside.

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SHARE THE LOVE

Talking about it. Manly As

Talking things through, showing vulnerability, and offering compassion or support can make a big difference.

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FIND YOUR SPARK

Tribal Heritage

Pacific men talking about it? Manly As!

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SHARE THE LOVE

My Father's Barber

Matt and his crew are stepping up and showing what modern manliness looks like.

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FIND YOUR SPARK

Humans of Ōtautahi: Sergio

"Be yourself, do what you love, be comfortable with that.  It is ok to not buy into stereotypes, they don’t make us who we are."

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FIND YOUR SPARK

Humans of Ōtautahi: Sam

"My passions make me who I am, and I don’t really care about what people think of me."

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FIND YOUR SPARK

Humans of Ōtautahi: Jeremy

"I pride myself on being a very gentle man; but at the same time, I have really appreciated my own strength in the last few years."

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FIND YOUR SPARK

Humans of Ōtautahi: Josiah

"If you’re going through tough times, keeping those feelings to yourself to me is not manly. Courageous vulnerability is a phrase I’ve heard thrown around and to me that’s true masculinity"

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FIND YOUR SPARK

Humans of Ōtautahi: Brendon

“I don’t really consider myself being that masculine. One way I consider myself masculine is being a good dad, hopefully being a good dad. That to me is probably the most male thing that I can hope for"

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A3 POSTER

Whatever tools you use, Manly As

Manly As promotes thinking beyond the narrow stereotypes of men of the past, and looking to the future of manliness.

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A3 POSTER

Whoever you love, Manly As

Manly As promotes thinking beyond the narrow stereotypes of men of the past, and looking to the future of manliness.

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Whatever you drink, Manly As

Manly As promotes thinking beyond the narrow stereotypes of men of the past, and looking to the future of manliness.

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Whatever position you choose, Manly As

Manly As promotes thinking beyond the narrow stereotypes of men of the past, and looking to the future of manliness.

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Whatever you wear, Manly As

Manly As promotes thinking beyond the narrow stereotypes of men of the past, and looking to the future of manliness.

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POSTCARD

I love your ...

Part of our Manly As campaign, these cards celebrate the caring traits we love about people!

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Find Your Hidden Strengths - Balloons

Promotes finding your hidden strengths with a 15 minute online quiz

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A3 POSTER

Find Your Hidden Strengths - Frypan

Promotes finding your hidden strengths with a 15 minute online quiz

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ARTICLES

Find Your Spark

Spirituality
Feeling good
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Share The Love

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Families and whānau

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Be present
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NOT ALL RIGHT?
We all need a bit of support from time-to-time, and if you or someone you know is struggling, there is free help available. Free call or text 1737 any time, 24 hours a day. You can also call Lifeline on 0800 543354 or text HELP to 4357.
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